Palavra-chave: SOCIAL MEDIA

CANADÁ PERCEPÇÃO PÚBLICA DA CIÊNCIA FACEBOOK SARCASM PUBLIC ENGAGEMENT MEMÓRIA BRAND ACTIVISM AMBIDEXTERITY PCST SCIENCE CULTURE BRAND ACTIVISM, HISTORY OF SCIENCE INSTAGRAM TWITTER SCIENCE COMMUNICATION ATTITUDE TOWARD BRANDS SCIENCE JOURNALISM GENDER INCIVILITY CONSUMER BEHAVIOR ALTMETRICS MÍDIAS SOCIAIS ALTMETRIA SARCASMO SCHOLARLY COMMUNICATION VIRTUAL PERSONA ANTHROPOMORPHISM DYNAMIC CAPABILITIES NATURAL LANGUAGE PROCESSING DICTIONARY CREATION ASSERTIVENESS SOCIAL ECONOMY TEXT MINING URBAN OUTDOOR AREAS ONLINE MOVEMENTS ENTREPRENEURSHIP DATA MINING REALIDADE AUMENTADA DIVULGAÇÃO CIENTÍFICA AMÉRICA LATINA REDES SOCIAIS PROTESTS ANÁLISE DE DADOS DIGITAL TRANSFORMATION PERCEPTION EXTRACTION SOCIAL MEDIA MINING